Blog and resources

Notes from the work.

Notes on finding the real problem before you fix the wrong one. Brand strategy, identity and creative leadership for business owners who are past “just make it look nice.”

February 3, 2025

Brand Identity Design

Do you need a new brand identity? How to tell, and what a good one includes

A new brand identity is sometimes exactly the right move. How to tell when it is, when it isn’t, and what a good one should include.

Your origin story isn't doing the selling. Your clients' stories are.

January 27, 2025

Brand Storytelling

Your origin story isn't doing the selling. Your clients' stories are.

Your origin story explains why you started. Your clients’ stories show prospects why they should choose you. How to collect and use them.

January 20, 2025

Brand Positioning

Brand positioning is a decision, not a sentence

Most owners think their positioning problem is finding the right words. Usually it’s the decisions behind the words that haven’t been made yet.

January 13, 2025

Brand Audits

11 brand mistakes that make a growing business harder to recognize

A brand that isn't working doesn't automatically need a new identity. It needs the right problem found first. Here are the 11 I find most.

Why your marketing isn't adding up (and why more won't fix it)

January 6, 2025

Brand Consistency

Why your marketing isn't adding up (and why more won't fix it)

If people keep seeing your marketing and still don’t remember you, more of it won’t help. Here’s why consistency is what makes it count.

November 23, 2024

Brand Identity Design

How to judge a logo without relying on your gut

Most logos get judged in seconds, on taste. What a logo can and can’t do, and how to tell a concept that feels unfamiliar from one that isn’t working.

November 23, 2024

Brand Strategy

Brand strategy that actually gets used

A brand strategy only has value if your team can use it. The four kinds of thinking behind a strategy that doesn’t end up in a drawer.