Strategy and creative direction for businesses that have outgrown their brand.
Which one you need depends on where you are now.
If you're not sure what's wrong, the Brand Audit finds out, including whether you need a new brand at all. If you already know you've outgrown it, Brand Strategy & Identity builds the new one from research up. Fractional Creative Direction comes after that, when you want someone senior making sure your team uses the brand properly as the business keeps growing.
You don't need all three. Some clients only ever need the audit.
Brand Audit
A two-week review of everything your brand puts out and how your team uses it. You get a written diagnosis and a plan for what to fix first, what to keep and what to leave alone.
If we go on to build your brand within 60 days, the full $1,950 comes off the price.
See how the audit worksBrand Strategy & Identity
Research into your market, customers and competitors, then positioning, messaging and a full visual identity built on what we find. Your team gets a brand guide, templates and AI-ready guidance, so the brand is used the same way everywhere.
See what's includedFractional Creative Direction
I join your team as creative director. I lead the rollout, train your people and outside partners, review the work going out, and set up AI workflows that keep content on-brand. After the rollout, I can stay on for as long as it's useful.
See how it works
Brand Audit
A two-week review of everything your brand puts out and how your team uses it. You get a written diagnosis and a plan for what to fix first, what to keep and what to leave alone.
If we go on to build your brand within 60 days, the full $1,950 comes off the price.
See how the audit worksBrand Strategy & Identity
Research into your market, customers and competitors, then positioning, messaging and a full visual identity built on what we find. Your team gets a brand guide, templates and AI-ready guidance, so the brand is used the same way everywhere.
See what's includedFractional Creative Direction
I join your team as creative director. I lead the rollout, train your people and outside partners, review the work going out, and set up AI workflows that keep content on-brand. After the rollout, I can stay on for as long as it's useful.
See how it worksAll prices in CAD.
What stays the same, whichever you choose.
The offers differ in scope. The way I work doesn't.
The problem comes first
I look at what's actually going on before recommending anything. If something doesn't need fixing, I'll tell you.
Every decision has a reason
You'll know why each recommendation was made, clearly enough to explain it to your team or your board.
Built for the people who use it
Guides, templates and training are sized to your team, so the brand gets used properly after I hand it over.
Ready for the tools your team already uses
Your team gets guidance for using AI with your brand, so content made quickly still looks and sounds like you.
Where most clients start, and where it can go from there.
You don't have to commit to everything at once. Each step works on its own, and each one shows us whether the next one is worth doing.
A first conversation
Thirty minutes. You tell me what's going on and what you've already tried. I'll tell you honestly whether I'm a good fit and which offer makes sense, if any do.
Brand Audit
I review how the business looks, sounds and sells today, talk with the people closest to it, and hand back a written report on what to fix first. Some clients stop here and make the fixes with their own team.
Strategy and Identity
If the audit points to a deeper problem, we work out who you serve, what you stand for and how you're different. Then I build the system that carries it: logo, type, colour, voice, and the core pieces you'll use every week. The strategy is written in plain language your team can repeat without a script.
Ongoing direction
Some teams need a senior creative lead but can't justify a full-time hire. For them, I stay on as a fractional creative director to keep everything consistent as the work grows.
Not sure which one fits?
Tell me a bit about the business and what's prompting the search. I read every message myself and reply within two business days. I'll point you to the right starting place, even if it isn't me.
